PayPal Eclectographs

Project

Holiday social campaign for PayPal.

Notes

This past holiday season, PayPal wanted their fans to remember that they could find the perfect gift for their loved ones through PayPal. Instead of churning out generic gift guides for moms, or guys 18-24, we created eclectographics: characters that embodied the characteristics of REAL people. People with multiple tastes—yoga and taxidermy, or baking and DVR-hoarding. People you could relate to.

For the campaign, we worked with photographer Alex Farnum to capture each of our characters: The Paleostructing Pilatesbrewer, The Collegiate Techno Jamstorian, The Red-Tipped DVR Sugarizer, The Swift-Footed Pigtailed Rhyma-Saurus and the Warrior II Batcanner.

We started off on social with a manifesto declaring our holiday rally—we are eclectic!—and then shared our characters one by one. The products each character was associated with were purchasable via PayPal, and we shared the products with both truncated social wish lists and in-depth Pinterest boards.

Creative Team

Associate Creative Director, Kate Shay
Art Director, Hannah-Love Shibley
Copywriter, Shannon O'Malley

Manifesto

PayPal Holiday manifesto

Social Skins

PayPal Holiday Facebook skin PayPal Holiday Twitter skin PayPal Holiday Pinterest skin

Character Social Postcards









Character Social Wish Lists

PayPal holiday social postcard PayPal holiday social postcard PayPal holiday social postcard PayPal holiday social postcard PayPal holiday social postcard

Wrap-Up Social Postcard

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Hannah-Love Shibley ©2014