Every time I see W magazine, I think, "God, the photography!" It's just amazing, and always Pinterest worthy. To me, however, the design feels cluttered and less sophisticated than both the photography and the idea of the magazine. When thinking about a re-design and re-brand, I kept rolling around the idea of an elite class of people. The name of the magazine and the design direction came from that idea. Content in this magazine came from W magazine. Some images came from Black Book magazine, Urban Outfitter's catalog and sxc.hu.